Go Barefoot - BE REAL!!
There aren’t many things out there more minimalist and natural than BE REAL Shoes. Inspired along the beaches of Los Angeles and in the hills above Malibu, BE REAL is an idea born from the running enthusiast, surfer, and innovator's quest to feel the freedom and uninhibited natural movement that comes with barefoot and trail running.
BE REAL Shoes as a product comes from his own experience with the minimalist running movement and it's many options. While he quickly fell in love with the more natural style of running and its health benefits, he found himself dissatisfied with the stylistic options, frustrated by fit, and longing for an even more minimalist construction.
“I tried a few different brands in the beginning, none of them fit properly, and their design restricted the movement of the toes, which is part of the natural running experience. I knew I could do better.”
Better, it turns out, relied on a patent-pending approach to creating an incredibly lightweight and durable sole, providing protection and traction while coming in at a fraction of the cost of the competition’s shoes. The shoes are designed to work seamlessly in every running environment. For the price of one shoe, you get a perfect trail, crossfit, and water shoe. The shoes are made in the USA utilizing ecofriendly manufacturing techniques enabling the rubber soles to be 100% recyclable.
Buzz has already grown for the brand, with Salt Lake Magazine heralding Be Real Shoes as one of the top design finds at the Summer Outdoor Retailer Market. They are also lighting-up the blogosphere, with athletes, runners, and trainers falling in love in their quest to BE REAL!
Here is short video explaining the brand: